The Lee County Visitor and Convention Bureau says the time is right for tourism to rebound this year. It predicts the reopening of international markets is going to improve things significantly, and a large enough portion of the world population has been vaccinated that travel should be popular into 2022. The plan is to rebrand.
The new name will be “Fort Myers: Islands, beaches & neighborhoods.”
SWFL....I found my beach and look forward to helping you find yours from Naples, Bonita, Fort Myers, Punta Gorda, Isles of Capri, Marco to Estero; Start Living your BEST Life and Loving Life in SWFL, full of happy smiles, majestic sunsets, sugar sand between your toes; the place I call home and hope to see you here! Beach Elegant Paradise Gulf Coast Gem… our secret. Start Living & Loving Your Best Life Today!